Selecting a suitable name was an experience in itself! I along with help from my close friend Reshma (founder of Earthy Goods, a social enterprise that sources and distributes natural handcrafted products from village India – such as the delicious Bhiura jams that I’ve just been having for breakfast!), checked meanings and domain availability of over 200 names! We settled for Arastan which in Persian means “to adorn, decorate, embellish; to set in order”; bāzār ārastan meaning “to arrange a bazaar, to lay out one’s goods for sale”.
Finding a designer who understands you and who is passionate about design but also shares your passion is a challenge. Having contacted several designers, I have settled on Ishan Khosla to do my branding.
Ishan impressed me with the way he quickly captured what Arastan means to me. This is from his initial response:
Our concentration so far has been on the branding and sourcing, so marketing and sales are taking a back seat for the time being. However we did exhibit some items at the Overseas Women’s Club of Bangalore Christmas Bazaar in December, and made a few small sales there. Thanks to that publicity, and word of mouth, we already have a number of people interested in us, and recently made our first carpet sale!
A gorgeous Senneh kilim runner from Iranian Kurdistan will definitely be appreciated in its new home, although Nisha is going to have to learn not to be so sad to see her prized stock leave her! Luckily she still has plenty more, such as this peacock design, also a Senneh kilim but a very different style.
Having introduced Arastan I thought I’d better also introduce myself.
I am originally from Mumbai but have been away more than I have actually been there. I have lived in Delhi (I worked for Development Alternatives), the US and the UK, and have been in Bangalore for nearly five years now. My experience over the past 16 years has been in IT and General Management, most recently as the Country Head for India for a small IT Consultancy (Thorogood Associates) headquartered in the UK. Whilst I loved what I did I decided I had had enough of the pressures and long hours and finished working there at the end of 2010. Not being one to sit still for long though I am now focussed on making a successful business out of my passion for travel and culture and my interest in…